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Hospitality has been Dubai’s tradition for centuries. Today, Dubai extends this welcome to holiday makers as well as business visitors, offering facilities of the highest international standards combined with the charm and adventure of Arabia - an exceptional blend of modern city and timeless desert. With a perfect winter climate, new roads and highways throughout the UAE (which is great for motorcycle riding), top class hotels, superb facilities for a variety of sports and leisure activities and excellent shopping, Dubai has something to offer everyone. Moreover, the emirate is friendly, safe and virtually crime-free.

A trip to Dubai transports you on a journey through time. Archaeological discoveries suggest that, as long as four thousand years ago, small fishing communities lived along the coast of the Arabian Gulf on the site of modern Dubai. It is also believed that the natural sheltered harbour afforded by the Dubai Creek was a busy port of call on the ancient trade route between Mesopotamia and the Indus Valley.

By the late 1870s, Dubai was often referred to as the principal port on the Gulf coast and, by the turn of the About Creekcentury, was reputed to have had the largest souks in Arabia. Pearling, which was the mainstay of the city’s prosperity for many years, succumbed to the development of the cultured pearl in the 1940s. But Dubai’s enterprising merchants bounced back, developing a thriving trade in gold and other commodities. Much of this history is carefully preserved in myriad forts, mosques, palaces and other historic monuments, which are on the itineraries of many organised tours.

Dubai continues to be the premier holiday destination of choice for countless travellers and travel operators throughout the world. Recognised as the leading centre for business across the region, the hub for international finance together with outstanding opportunities for investment in the real estate sector - nothing is overlooked. The continuing development is solidly supported by the service and business infrastructure demanded by a ‘Metropolis for the Millenium’. Visitors will be delighted beyond their expectations. Dubai is a holiday paradise - white beaches on which to relax and enjoy the sun, the best hotels in the world and an absolute shopper’s delight offering a unique and richly exotic experience that is both modern and traditional. As one of the safest and most relaxed environments on earth - Dubai is truly distinctive.  

From snow-skiing in the morning to a desert safari in the afternoon, a myriad of activities cater to the adventurer’s Burds al Arabdream. The finest of the world’s hotels, gourmet cuisine and outstanding standards of service combined with traditional Arabian hospitality make Dubai a novel and satisfying experience for today’s demanding holidaymaker. Yet, as Dubai thrives it continuously strives to set new standards of excellence. As the Emirate evolves and invites the most discerning of travellers to enjoy the very best holiday and travel destination in the world, it is determined that the unique Dubai experience can be enjoyed by each and everyone.